How To Negotiate
Presented by Coco Soodek, Seasongood Law, Inc.

NEGOTIATION
What is it? When does it come up? How is it different than haggling?

3 TYPES
What are the three types of negotiations? Why do they matter?

THE NEGOTIATORS
Everyone has a different negotiation personality. We’ll discuss how you deal with other personalities – and your own.

THE PROCESS
There are six stages in negotiations – we’ll discuss them and tell you how to handle them.

WHEN YOU CAN’T WIN OR WALK
How to handle yourself in a negotiation with mostly or only bad options.

YOUR NEGOTIATION PLAN
You’ll leave with tips on exactly how to prepare for and conduct a negotiation.

COCO SOODEK is an American attorney, business advisor, speaker, writer and entrepreneur. Coco, a business lawyer of 21 years, helps business people around the world close deals and manage all aspects of their ventures. Coco writes and speaks extensively on business, law and politics in the media and at live events. She is the author of the best-selling book on business law for entrepreneurs, “Birth to Buyout: Law for the Life Cycle of Your Business”. Coco runs Seasongood Law, Inc., a business law firm which uses technology and best practices to take excellent care of business people at a reasonable price. Coco founded and leads Profit and Laws, Inc., a business advisory and consulting firm. As a specialist in art law, Coco is the sole editor and writer of the Lexis-Nexis Art Law Contracts treatise.